How many types of labels are in food Packaging?

Labels contain printed, detailed information about the product and are custom-made for brand recall and recognition. Some of the information need to be mandatorily available on the product labels, for example, FDA mentions that food product labels should contain nutritional labeling, while some brand chooses to help pass relevant information to their customers, for example, information about a promotional code or event.

Types of food labels

Shrink Labels or Shrink Sleeve labels – these labels are printed on plastic films. The labels are folded, or the films are shrunk to cover the container using the shrinking methodology. The labels are available in glossy or matte finish. It is one of the most commonly seen labels – bottled beverages and drinks.

Pressure-sensitive labels – these labels are face stock made with a water-based adhesive and a liner. These are permanent, cannot be removed easily, and requires a solvent to remove the labels. The labels are quite versatile and stick well on tubes, jars, bottles, and containers.

In-mold labels – a pre-printed PP (Polypropylene) the label gets placed on a mold during assembling, and when the final product is made, the label too takes the shape of the final product. The process of in-mold labeling involves either injection molding, blow molding, or thermoforming.

Die-Cut Labels – these labels have a tailor-made shape achieved using the die-cutting process. A die and a press are used to get the customized shapes. The labels are used for branding purposes and can be made colorfully and vividly using different visual elements. The labels have a face stock, adhesive, and liner.

Thermal Labels – the distinct printing process uses thermal printers to form the shapes of words and images. Ink or toner is not used to create the printed matter on the labels. Another heat source is used for changing the color of the labels.

Thermal transfer labels – in applications and products where direct thermal labeling is not recommended, the thermal transfer printing method is used as it lasts longer and is less brittle. The labels are crisper and glossy.

Benefits of Using Custom Packaging for Your Products

·         Custom-made packaging is good in many ways.

·         Helps drive brand recall and recognition better.

·         Helps in brand promotion and marketing efforts.

·         Print technical specs and statutory information.

·         Helps in easy placement on the shelf for retailers.

·         Helps create a differentiator for the brand from its closest competition.

·         Helps brands in showcasing their eco-friendly and sustainable policies.